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A Novel Marketing Approach to Capture the Attention of the Present Day Customer

The world has undergone tremendous changes over a past few decades. Some of the watershed events have taken place in a quick span of time and have altered the thinking of the common man and to some extent his leaders also. In such circumstances it is not an easy job to identify the needs, demands, and desires of the common man. More so when in the present times the customer is deluged with a flood of information and has a variety of different products and services to choose from. A novel as well as an effective approach is required to market any company’s products and services. One way is to incorporate a fine balance of human endeavor as well as technological expertise in achieving the desired marketing objectives. Software like CRM software, sales software, and sales force automation can help organizations in achieving their marketing targets.

The real body of a Business CRM needs to be understood before adopting it as a marketing strategy. Sales CRM or customer relationship management includes the technical as well as human aspects of marketing. These novel methodologies can help organizations in having a better control over their sales objectives, cold leads and conversions. Software like sales force automation and sales CRM software can help identify the real needs of the customer and how organizations can cater to those needs. The business CRM is one of the most cost effective methodologies to manage the sales processes of an organization. Right from the beginning of the marketing campaign to its end the sales CRM can prove to be one of the most effective tools for marketing.

A finer blend of human endeavor and modern technology can be the ultimate solution to the marketing needs in the present times. Business CRM can go a long way in achieving the maximum output from the marketing efforts of an organization.

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Timing the Launch of Your New Product

When you are getting ready to launch your new product timing can play an important part. In this article I am going to discuss the implications of timing your product launch to increase the number of sales.

The first thing to consider is where you are going to launch your product. This is important because depending on the platform that you use to launch a product, will depend what time you decide to launch it.

For example, if you decide to launch your product using a particular website platform such as a forum then your launch will be dependent on when the most people are most active on that forum. You will want to make sure that your launch reaches the biggest audience you can.

If you are using your own website to launch your product and you have a blog for example, then you would need to consider when your blog audience is most active and reading your blog. This might be dependent on if you send out a blog update to a subscriber list.

For example, if you send out your blog update every Saturday and that is when people visit your blog then it would make sense to launch your product on a Saturday because people are already expecting to receive your blog update.

If you are launching your product to your email subscriber list then you need to analyze when the most popular time is that people on your list tend to open your emails. You will probably find that on certain days the open rate of your email is less than on other days. Try to launch your product on the days that get the most email opens.

One of the great things about using an email campaign to launch your product is because you can get people ready for the launch. For example, you can build up a certain amount of anticipation about your product launch so that people are expecting it and looking out for it. This is especially effective if you offer a special discount to people who purchase very quickly.

Giving the timing of your product launch consideration is really about deciding when the most people will see your launch. It goes without saying that the more people who have visibility to your launch the more sales you will make. However, it is important to clarify that this is only the case if you know that your product is going to solve the particular problems that people who will see your launch want solved.

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Past, Present and Future of Biometrics Technology

Those considering biometrics as the product of twenty-first century can surprise themselves by tracing the roots of this technology. Procedures like fingerprint recognition and others hold traces in the centuries old history as well. Presently, the technology is impressively proving its worth among concerned individuals. The future spectacles can allow us to see the technology as an essential and inseparable part of our life and its multiple spheres. Here is a discussion to get familiar with ongoing journey of this technology.

Beginning of the Trends

It was in the 14th century that Chinese used to employ fingerprint recognition using ink.
Measurement of different body parts of various criminals was used by the police department in Paris in 19th century, which again highlighted the advantages of physical biometrics in identification.
Biometric signature identification became popular in the mid of 20th century. Fingerprint identification was also devised around this period, which was adopted by law enforcement bodies.
Video surveillance was used for the first time at Super Bowl in Tampa. Images of various attendees were captured and matched with database of police departments to search for the existence of any criminal in the stadium.
With terrorist attacks adversely affecting nations like USA and UK, the use of physical biometrics was revived and this time it emerged as a powerful security provision.
Present Face of Biometrics
While face, iris, hand geometry, vascular patterns, along with voice, handwriting and other traits are achieving breakthroughs in the security industry, biometric products have started enjoying a good reputation in various fields. However, the ongoing debate about the reliability of this technology is still not finding an end. But, more and more people are finding themselves convinced with the idea of using this technology in meeting admirable security needs.

Bright Expectations from Future

The flaws are being constantly addressed and all issues and concerns related to this technology are being answered. Thus, we can expect a bright future for biometric signature identification, face and iris recognition and all other techniques born in the cradle of the technology. From security at homes to high-profile organization security, biometrics will leave a mark everywhere.

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